The Gamification of Learning Part 1: Objectives and Players

Using the metaphor of a World Explorer, Monica takes you inside her hands-on, gamified playshop to explore the beauty, awe, marvels, and dangers of the seven levels of successful gamification. You'll learn how to plan for your journey and pack wisely to make every item count.

This week to get started we explore two of the seven continents on our journey, and begin with business objectives and who is playing our game (our learners).

Player and User Types for Gamification Design

In this episode of Gamification Talk Radio Andrzej and Monica explore the use of player and user types in gamification. The history of their use in gamification, the short comings of traditional types, and how to make use of the Gamification User Types Hexad - a user type classification model that Andrzej created

• What user types / player types are - a brief history
• Why they are important to gamification
• How to make use of them for your gamification strategy and application

About Andrzej Marczewski: A Gamification expert at Capgemini UK, keynote speaker and author of Gamification: A Simple Introduction. He has spent 14 years as developer and a lifetime as a gamer.  Andrzej is also the creator of the Gamification User Types Hexad, the first taxonomy and framework specifically designed to help gamifiers create solutions that put the user at the center of the experience. Connect with Andrzej at http://gamified.co.uk and on Twitter @daverage.

About Your Host:  A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com

Put Gamification to Work in Talent Development

 

Gamification invites people to participate and engage by integrating game mechanics and game dynamics into non-game contexts. My favorite space to use gamification is in the area of Talent Development.

By adding game mechanics to training, Gamification not only increases interest, it makes training FUN! 

The goal is to increase learning and engagement through key concepts found in game design and behavioral psychology. When participants first encounter the game, they rely upon a combination of visual cues, called game elements, to not only understand how the game is played, but also how success is defined and determined.

The most common include: 

The Reality of Most Corporate Training...

Corporate Trainers – we’re an enthusiastic bunch.

We glow when we think about our training programs. We’re positively gushy and unbearable talking about how our programs will:

• Improve customer satisfaction
• Improve employee performance
• Improve employee satisfaction and retention
• Enhance company profits
• Save time
• Save money
• Give the company and overall competitive advantage

But start to ask us the tough questions – like, "What has changed as a result of your training?" and that's where we start to go a little sideways.

Adam Hollander - Successfully Implementing Sales Gamification with Fantasy Sales Team

In honor of this week's BIG news - Microsoft acquires FantasySalesTeam, an innovative sales gamification platform, to help organizations increase productivity - I am pulling from the vault, an interview with the CEO of FST, Adam Hollander.





Why Your Sales Incentives Are Failing: How to Successfully Implement Sales Gamification

When you talk sales incentives - Leader boards? Top scorers? Challenges? these elements have been part of incentive promotions all along.

But… most sales contests fail due to poor design and a lack of understanding how to motivate the entire team vs. the traditional top performers.

Successful use of gamification is much more than just fancy leaderboards. This week learn how to successfully drive sales improvements by implementing gamification the right way.

About Adam: Adam Hollander is founder and CEO of FantasySalesTeam which helps sales managers run more engaging and higher performing sales contests modeled on fantasy sports.  Adam has worked with hundreds of companies to assist them in achieving their sales targets and has held a variety of sales and sales management roles at both small and large public enterprises.  Adam holds a BA in Business Management from Babson College. Connect with Adam: (@FST_Games) www.fantasysalesteam.com

About Your Host:  A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment. Connect with Monica (@monicacornetti) www.monicacornetti.com