Sunday, November 29, 2015

An Introduction to Gamification Design - Part 1

Gamification is motivational design… the use of game elements and game mechanics in a non-game context in order to engage users and solve problems.

In Corporate Learning and Talent Development, gamification works by making learning more engaging and by encouraging desired behaviors. Gamification takes advantage of our predisposition to join in games and game-like activities. When designed properly, this powerful strategy can encourage users to participate in desired behaviors in connection with your organizations business and learning objectives. 
Many organizations are looking to expand their understanding of gamification as an overall improvement to the structure and quality of their employee engagement and talent management programs.

This 15 minute clip was filmed live at the ATD Austin Chapter Lunch & Learn as the audience members got the opportunity to first-hand experience the process of designing a gamification overlay for a corporate learning program. 

For information on bringing this program to your group or organization, please contact us at
More gamification articles with ideas on gamification design for corporate learning programs:
About the Author: Monica Cornetti
Founder and CEO, Sententia

A professional speaker and gamification designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, writes The Gamification Report blog, and hosts the weekly Gamification Talk Radio program.


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