As a gamification strategist and designer, I am excited that there is a lot of buzz around gamification in corporate learning and talent management. And at the same time I see a lot of confusion about what it really means to gamify a learning program. One thing I try to make clear is that gamification is NOT about designing a game, nor is it simply adding a way to earn points or handing out badges to your learners. It’s about finding the right motivators for your audience that promote the desired actions to achieve the desired outcomes.
So as you start your gamification strategy design, be sure to conduct a self-audit of the four common mistakes listed below – rather than just jumping in to a solution that may not be appropriate for you.
