Wednesday, December 9, 2015

Do You Need a Gamification Audit?

 Fundamentally, gamification is a technique to influence motivation and engage people to solve problems, perform certain actions, and have fun while on the way to building positive energy in the workplace. When implemented properly, it also enables transformation by encouraging voluntary changes in behavior, mindset or attitude in line with the desired outcomes.
A Sententia process audit analyzes your proposed or active gamification process against the agreed upon requirements. It involves verification by evaluation of the operation or methods against predetermined strategies or standards. It measures conformance to these standards and the effectiveness of the strategies.
Gamification is a complex process that involves multiple stages. It is necessary to understand the objectives of the organization, evaluate challenges in achieving the objectives, and to be familiar with the motivations of employees (your players) to reach the objectives.

To manage such a complex process, a gamification framework is essential to guide the process from conceptualization to implementation and iterations.

Our Audit Method: We apply our robust and proven 7 stage Gamification Methodology to assess:
  1. Effectiveness of your current gamification design.
  2. Roll-out / Implementation plan.
  3. The efficacy of the gamified environment in response to meeting the business objectives.
  4. The usability, playability, engagement, user experience. (predicted if not yet live, and current if live)
  5. "Flow" perception while engaging.
This trademarked strategy assures a durable and sustainable gamification project.
Your Audit Outcomes:  Because we begin the process defining exactly what YOU want out of it, this outcome provides specific findings per client. Based on our experiences, the following are common topics that we report on:  
  1. Clearly define recommendations on the creative design, development, communications strategy
  2. Success of roll-out / implementation plan for the gamification project.
  3. Position how to accurately measure the ‘required behaviors’ vs. ‘actual behaviors achieved’
  4. Quantitatively demonstrate if a "test group" has met performance and ROI targets as defined by leadership.
  5. Tracking behaviors, - to understand more directly what intangibles and harder-to-measure results are being experienced. (e.g. leadership development, employee engagement, continuous learning environment, tools etc...)
The gamification audit will guide you so that you can accurately use the insights gained from our findings and the observations of our gamification experts to help drive your strategy and develop innovative solutions.

Gamification is more than a buzz word -- we will show you the right way to put it to work for you and your organization!
About the Author: 
Monica Cornetti
Founder and CEO, Sententia
A gamification speaker and designer, Monica Cornetti is rated as a #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, What Were You Thinking, and Your Face Isn't Finished Until Your Lipstick is On, writes The Gamification Report blog, and hosts the weekly Gamification Talk Radio program.

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