Isn’t that exactly what you’re asked to do? If you are not getting the same level of commitment and results, it may be time to throw out your old, boring mission statement and - Lead like a Pirate!
A mission statement is supposed to tell your employees how they should act, guide your company's strategic direction, and tell those outside the company what you stand for.
However, the mission statement in most companies is a complete waste of time. It is usually just meaningless phrases or hype that nobody can remember. Full of interchangeable, nice-sounding phrases like “excellence” and “leadership” that make all mission statements sound exactly the same.
The mission statement is dead. There is no longer a competitive advantage in having one when all your competitors have them too, and their mission probably sounds monotonously similar to yours.
What would your business look like if you could create a mission that would infuse that same energy and passion into day-to-day activities? Think “theme” instead of mission and create a simple statement that when shared with employees becomes the driving force of service.
Here are just a few examples that work from my recent travels and interactions with clients.
- Disney: To create happiness for people of all ages everywhere
- At FM GLOBAL, we believe the majority of all property loss is preventable.
- American Fidelity: Our family dedicated to yours.
- Mary Kay: Enriching women’s lives.
More articles on thinking differently and strategic design:
- Gamification and Strategic Design
- Playfulness and Fun -- Catalysts for Learning
- There's Gotta Be a Better Way
For more information on Sententia and Gamification Design please contact us at firstname.lastname@example.org
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