A World Explorer Gamification Design Strategy Session is for
you if you are interested in designing a gamification strategy for either
employee or customer engagement… BUT
you’re not sure where to begin.
Just as if you were heading out the door into a great adventure, you
have to make a plan to account for every possible detail. The World Explorer
hands-on gamification design template explores the beauty, awe, marvels, and
dangers of the seven levels of successful gamification.
You’ll learn how to plan for your journey and pack wisely to make every
item count. This handy tool you are about to use is a genuine hidden treasure
of useful information about what you should pack, and why, on your journey into
the realm of gamification.
Two young explorers, Louis and Lindsey, are your guides on this
adventure. As millennials, they are digital natives and feel quite comfortable
with the use of apps, wearables, and websites to access information when and
where they need it. They’ve heard of
your interest in this strange new place called Gamification and want to take
you there to show you the mysteries, the beauty, the awe and the DANGERS!
Go with Louis and Lindsey as they take you to:
Level 1: Urban Commander – Why
are we playing? Starting your
gamification journey without knowing your overall business objectives will take
you on a road to nowhere. Get agreement on what the real business objectives
are. There are several ways you an approach your gamification strategy: Compliance
Approach— get players to do what you want or need them to do; Feedback Approach— encourage responses
from players which might involve social networking to gain insight and gather
feedback; Education Approach— help players
to learn or understand processes or services you offer, how to make the best
choices.
Level 2: Bonjour Mon Cher –Who
are your players? Who is the game
for: the gluten intolerant, bourbon connoisseurs, or perhaps people who race
bikes competitively? When defining your player, keep in mind age, gender,
interests and skill levels. Get out, meet and interview some ‘real people’ to
find out what they like and dislike, how they make their buying choices. Remember
– a game’s primary function is to entertain the player, and it is your job to
create a ‘game’ that does so.
Level 3: Jungle Standoff – How
are you keeping score? How will you
know the gamification program you put in place is driving the behaviors you
need in order to meet your business objectives? What are the KPIs or benchmarks
you will use to measure progress? Be sure to focus on what really drives the
business objectives at its most finite action. Remember that without
measurement it’s impossible to tell what you’re doing well, what areas need
improvement, and what you need to adjust or change.
In my next post we’ll continue onto Level 4: Saharan Crossing – How is the game played?
BUT, in the meantime – beware of
the DANGERS you’ll encounter on your journey – the DOs and DON’Ts of
Gamification Design Thinking
Gamification Design DOs:
- Focus on the players. Ask… ‘What’s in it for them?’
- Ask yourself, “Are my ‘players, going to enjoy playing this ‘game’?”
- Define business metrics or quantifiable output indicators on the basis of achieving your business objective
- Decide what numbers you must hit in order for your gamification program to be deemed successful
- Track data to see if the numbers change and
goals are met
-
Try to fix a broken product or service with gamification, and don’t forget to
- Think of the player as your opponent—find ways to help them win
- Assume your players want things a certain way—your way
- Produce numerous and complicated reports and dashboards
- Count behaviors that don’t matter – focus on
those that drive business objectives
For more information on how to conduct a World Explorer Gamification Design Strategy Session for your organization please contact us guru@sententiagames.com
No comments:
Post a Comment