Friday, June 12, 2015

Gamification... a Must Have Tool in Your Learning and Development Toolbox

The experts agree that opportunities in L&D to apply gamification are only growing, and more opportunities translate into higher pay. Trends project a continued employee engagement crisis, the arrival of Generation Z, the swell of Millennials, the departure of Boomers, and a greater emphasis placed on data and analytics.

Simply defined, gamification uses game mechanics and rewards for non-game applications in order to increase engagement and loyalty, solve problems, change behaviors, and achieve business objectives. Gamification is an important and powerful strategy for influencing and motivating people.

The exciting news is although Gamification is a NEW addition to an instructional designer’s toolkit, it won’t be a steep learning curve for most learning and development professionals, because you have been using many of the techniques for years.

Gamification does NOT mean making a computer or a video game, and expecting it to motivate people … it means taking the concepts around games and using them in an authentic way to drive the behavior you want to get.

This week let’s go back to the basics and learn why Gamification works, in what context it is most effective, and why you as an L&D Professional should consider using it in your instructional design and delivery in 2015.

Learn more about earning a Gamification Certificate for L&D Professionals at

Check Out Business Podcasts at Blog Talk Radio with Gamification Talk Radio on BlogTalkRadio

1 comment:

  1. Ok, Gamification works well and I can tell you that because I've seen it right in my face. Perfect example is how they are artificially extending playing video games by adding achievements. My brother plays these games and has to do all these dumb achievements instead of being good at the game. Another example I could think of is the app Level Up that lets you pay for stuff at stores. It's fun to pay this way because by paying for stuff you unlock different options.