Saturday, September 12, 2015

Gamification... It's More Than Fun and Games!

Simply defined, gamification uses game mechanics and rewards for non-game applications in order to increase engagement and loyalty, solve problems, change behaviors, and achieve business objectives.

Gamification is an important and powerful strategy for influencing and motivating people.

The good news is that Gamification...
  • does NOT mean making a computer or a video game, and expecting it to motivate people
  • does NOT mean employees will be playing games instead of working
  • does NOT mean inserting a 'jeopardy' type game into your training program
  • does NOT require coding skills for designing a gamification strategy
It means using powerful, motivational design using it in an authentic way to drive the behavior you want to get.

This week let's go back to the basics and learn why Gamification works, in what context it is most effective, and what the limits are to this approach of employee and customer engagement.

Gamification... it's more than fun and games!!

About Your Host:  A gamification speaker and designer, Monica Cornetti is rated as a #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, and writes The Gamification Report blog. Monica’s niche is gamification used in the corporate environment for engaging and motivating your workforce.

Connect with Monica (@monicacornetti)

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