Sunday, April 24, 2016

Johnathan Peters - WHY We Play

People don't fit nicely into categories, and we're in the people business. So, what if we looked at things differently? 

Once we know why people do things, we can anticipate what they enjoy doing and what they consider fun. 

Once we know that, we can add game elements that they'll actually enjoy, that will cause them to want to play. 

Today’s episode is Part 1 of an outtake from a recent webinar that Sententia hosted with Jonathan Peters, PhD entitled Why We Play.

You’ll hear Jonathan explain the 16 WHYS that we use at Sententia. For many people, the 16 WHYS feels, looks, sounds like something they’ve gone through before. But it’s actually quite different. 

Jonathan explains why it’s different, and also introduces you to the 14 WHYS that relate directly to gamification and how and what each of us defines as FUN. After all, wouldn’t it be better if people wanted to engage in your programs rather than being prodded and pushed? 

If you’d like a copy of the whitepaper that Jonathan references in the program, simply email me and ask for The 16 Whys Whitepaper.

Today, enjoy Part 1 of this program, we’ll bring you Part 2 next week. I look forward to your comments and questions.

About Jonathan Peters, PhD:
Jonathan Peters, Ph.D. Is an international speaker and writer. He has spoken before audiences from Melbourne, Australia to Augusta, Maine. His specialty is marketing and customer experience, helping audiences improve identify what motivates their customers and learn how to speak toward those motivators.

Jonathan has authored four books, including Cavemen Can’t Market, the first the Caveman Trilogy. He has also ghostwritten 31 non-fiction books. Jonathan is the Chief Motivation Officer at Sententia and is also an adjunct professor at the University of Nevada, Las Vegas where he instructs senior-level business majors. Connect with Jonathan on Twitter @jpetersphd and at

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