Judi, a friend of mine, told me about a training program she
attended, Fundamentals of Finance and Accounting for Non-Financial Managers.
Her goal was to learn to use financial documents to create ratios to guider her
business decisions. I know, it was already a boring topic, but the presenter
didn’t help things out. He was so ineffective that Judi gave up in frustration.
She couldn’t learn from the subject matter expert.
She told me, “Monica, it was like trying to steer a ship without
a map, and at this point, I don’t know if I’m Christopher Columbus or Gilligan!”
Judi had the desire to learn about financial statements. She
needed the information the expert had to give. And she was motivated. And yet,
the presenter could not give her directions she could use. Her three-hour-tour
resulted in a shipwreck.
